In-Studio Broadcast Services


With the acquired In-Studio technology, SMT offers clients additional ways to include Virtual Advertising enhancements seamlessly within sports broadcasting. Advertisers can insert their logo or brand message on the field in football, behind the batter in baseball, along the glass in hockey and more, all from a remote operation in real-time.

The virtual system allows for quick image and location changes during a broadcast so advertisers are free from common onsite environmental limitations.

The PVI system includes an alternative method for displaying the virtual 1st & Ten® and Down and Distance markers during an event so consecutive games can be broadcasted from a single stream In-Studio.