In-Studio Broadcast Services
In December 2010, Sportvision announced a purchase and licensing agreement with PVI Virtual Media Services (PVI); Sportvision is now commercially providing all PVI products and services to both domestic and international markets.
The PVI technology permits sports broadcasters to insert enhancements such as virtual advertisements, directly from the broadcast studio, reducing the need for technical staff and equipment on location at an event.
Leveraging both the proprietary C-TRAK® service (which tracks the video and adjusts the insertion) and L-VIS® service (which places the insertion and mixes it with the video image), Sportvision can enhance back-to-back games in different locations from a single stream. Sportvision's acquisition also includes virtual product integration for assured product exposure during a broadcast in real-time.