Marketers always want to be close to the action, and Sportvision puts them in the game — literally. Virtual advertising is executed during game play, when viewing is at its peak and fans are keenly attuned. A pitcher never sees the virtual image behind home plate when he's peering in at a hitter, but millions of fans at home do. With Sportvision, branding is no longer limited to commercials during breaks in the action — now it can be executed anywhere. Virtual ad and insertion solutions can be customized for any sport, offering a cost-efficient and exciting solution to ensure a product or brand message can't be missed.