Perhaps the most important line in all sports, the finish line, can now be seen from the comfort of your couch thanks to Sportvision’s Virtual Imaging technology. Once a smattering of mud, or too hard to see for television viewers at home, HORSEf/x gives the viewer the exact location of the finish line. Utilizing the same technology as Sportvision’s Emmy-award wining 1st and Ten technology, HORSEf/x overlays a checkered line as if it was really apart of the track. Other uses for this same technology include identifying the furlong and distance lines.

Sportvision also provides Virtual Advertising for horseracing events, highlighting sponsors in the ambient surrounding of the track and creating new revenue streams for broadcasters and race owners. Once the advertisement is dropped into 3-D space it sticks to whatever location you desire and becomes a part of the event action.