Broadcast Services

Virtual Advertisements

SMT's realistic overlay technology allows Virtual Advertising opportunities along the backboard glass during hockey games.

Virtual ad for Toyota dispayed on the glass during a Hockey game broadcast

Sponsors have an unmatched opportunity to bring their branding message directly to their target audience without distraction or competing image clutter. SMT offers marketers prime real estate, like the glass behind the goal, to maximize their message's visibility and exposure.

SMT provides multiple solutions for Virtual Advertising during broadcasts in real-time, including the precision of on-site systems as well as the convenience of in-studio streaming using PVI (Virtual Insertions) technology.