Digital Media

MLB at Bat

PITCHf/x® data fuels the At Bat Apple application which offers a mobile solution for iPhone, iPod touch, and iPad users who are also avid baseball fans. This application takes the same data used in MLB Gameday, but they have developed a great “Nasty Factor” feature to further evaluate the velocity, sequence, location, and movement of the ball. With At Bat, fans get a great visual with what is labeled hot/cold zones.

PITCHf/x data is illustrated within the strikezone into color-coded hot, warm, neutral, cool, and cold regions so users can see where the current batter and pitcher have their best performance. This application introduces SMT's data to a wider market and offers an interesting new way to see what’s happening during the game. 

To learn more about Bloomberg MLB At Bat and sign-up:

Click here to learn more from

Click here for Apple's iPhone and iPod touch

Click here for iPad